An artist's work. A business around it.
Tyler Heshka · https://heshka.com/work/casebook/trash-grandma
- Case Study
- Trash Grandma
- 1 min read
My part was the domain, email, website, commerce and business setup around a tattoo artist’s work.
Projects in this story
My part
Digital setup, website and application development, marketing workflows and business-process guidance.
Creative practice
- Domain & email
- Web & commerce
- Marketing
- Business workflows
01
Start with the artist’s work
Trash Grandma is a tattoo artist’s portfolio and booking website. The artist owns the artwork and creative identity. I built the website and the digital setup around the practice.
02
More than the website
I handled domain selection and setup, branded email, SEO, commerce and gift cards. My marketing work included email templates, audiences, automation and supporting workflows.
I also provided guidance on accounting workflows and business processes. That was advisory work alongside the website, application and marketing implementation.
03
An enquiry is not an appointment
I developed the booking-enquiry form so someone can submit a request for the artist to consider. Submitting it does not confirm a tattoo appointment.
The artist handles the discussion and appointment confirmation. The form gives that conversation somewhere to start.
Article link: https://heshka.com/work/casebook/trash-grandma